Forensic Research Archive of Manipulation and Exploitation
Patria Mexicana, 1939 Mexico poster: A woman in white holding a large green flag stands between a charro with a sword

Patria Mexicana

A woman in white holding a large green flag stands between a charro with a sword and a seated farmer with maize, before a church tower, a monument and a tractor in a field. The tell is the transfer of national symbols (flag, eagle relief, historic and modern Mexico) onto a female personification titled 'Mexican Fatherland'. It is a commercial print with no stated call to action.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Artist Jesus Helguera; printed by Lito-Leosa, Mexico
Region
Latin America
Country
Mexico
Medium
Poster
Issuer type
Corporation
Regime
Avila Camacho Government
Leader
Manuel Avila Camacho
Audience
Domestic public
Purpose
Persuade or win support
Theme
Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
Artist Jesus Helguera; Lito-Leosa, Mexico, National Archives and Records Administration, 44-PF-868.

Text on the object

Original (Spanish) · read from the image, not independently checked

Patria Mexicana

[imprint:] PROP. ART. ASEGURADA
GIFT OF CENTRAL OUTDOOR ADVERTISING CO.
LITO-LEOSA-MEXICO
JESUS HELGUERA
[Translation: Mexican Fatherland. Artistic property secured. Lito-Leosa, Mexico.]

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