'No Way. You will not make Australia home' poster

Australian Government poster from Operation Sovereign Borders: a small boat in a storm-dark sea beneath the words NO WAY, over a list of rules stating that people arriving by boat will not be settled in Australia. The tell is the staged outcome: the sea and the boat picture the risk, one safe course is named (do not come by boat), and the opposite advice is credited to 'people smugglers'.

Propaganda techniques used in this poster

Fear appeal

Date: September 13, 2013
Period: Contemporary
Made by: Australian Government (Australian Customs and Border Protection Service)

Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights

Region: Oceania
Country: Australia
Medium: Poster
Issuer type: State
Regime: Rudd Government
Leader: Kevin Rudd
Audience: Foreign public
Purpose: Warn or inform
Themes: Migration, Security and surveillance
Event: Operation Sovereign Borders
Source: Identified Openly sourced: the speaker is who they say they are
Source: Wikimedia Commons, retrieved September 29, 2026
Rights: CC BY-SA 3.0 (Australian Government, permission confirmed via Wikimedia VRT)
Australian Government, Australian Customs and Border Protection Service, CC BY-SA 3.0, via Wikimedia Commons.

Text on the object

Original (English) · read from the image, not independently checked

Australian Government

NO WAY
YOU WILL NOT MAKE AUSTRALIA HOME

The Australian Government has introduced the toughest border protection measures ever.

– If you get on a boat without a visa, you will not end up in Australia.
– Any vessel seeking to illegally enter Australia will be intercepted and safely removed beyond Australian waters.
– The rules apply to everyone: families, children, unaccompanied children, educated and skilled.
– No matter who you are or where you are from, you will not make Australia home.

THINK AGAIN BEFORE YOU WASTE YOUR MONEY. PEOPLE SMUGGLERS ARE LYING.

www.australia.gov.au/novisa
Authorised by the Australian Government, Capital Hill, Canberra

The Australian coat of arms above 'Australian Government' and the crossed-out map of Australia in the roundel are graphics, not transcribed.