'No Way. You will not make Australia home' poster
Australian Government poster from Operation Sovereign Borders: a small boat in a storm-dark sea beneath the words NO WAY, over a list of rules stating that people arriving by boat will not be settled in Australia. The tell is the staged outcome: the sea and the boat picture the risk, one safe course is named (do not come by boat), and the opposite advice is credited to 'people smugglers'.
- Date
- September 13, 2013
- Period
- Contemporary
- Made by
- Australian Government (Australian Customs and Border Protection Service)
- Region
- Oceania
- Country
- Australia
- Medium
- Poster
- Issuer type
- State
- Regime
- Rudd Government
- Leader
- Kevin Rudd
- Audience
- Foreign public
- Purpose
- Warn or inform
- Themes
- Migration, Security and surveillance
- Event
- Operation Sovereign Borders
- Techniques
- Fear appeal
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 29, 2026
- Rights
- CC BY-SA 3.0 (Australian Government, permission confirmed via Wikimedia VRT)
Australian Government, Australian Customs and Border Protection Service, CC BY-SA 3.0, via Wikimedia Commons.
Text on the object
Australian Government NO WAY YOU WILL NOT MAKE AUSTRALIA HOME The Australian Government has introduced the toughest border protection measures ever. – If you get on a boat without a visa, you will not end up in Australia. – Any vessel seeking to illegally enter Australia will be intercepted and safely removed beyond Australian waters. – The rules apply to everyone: families, children, unaccompanied children, educated and skilled. – No matter who you are or where you are from, you will not make Australia home. THINK AGAIN BEFORE YOU WASTE YOUR MONEY. PEOPLE SMUGGLERS ARE LYING. www.australia.gov.au/novisa Authorised by the Australian Government, Capital Hill, Canberra
The Australian coat of arms above 'Australian Government' and the crossed-out map of Australia in the roundel are graphics, not transcribed.
