Content note: Caricature of a Japanese admiral with exaggerated facial features, as printed. This object is shown as it was published. Why
I'll dictate the terms from the White House!
Company-sponsored war-production poster: a large caricatured portrait of a Japanese admiral in uniform, teeth bared, under a quotation credited on the sheet to Admiral Yamamoto. The reply below reads 'Oh Yeah! Not if we keep 'em firing!'. Exaggerated facial features stand in for the enemy (name-calling by image); the ask is continued arms output.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Oldsmobile Division, General Motors Corporation
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Oldsmobile Division, General Motors Corporation. National Archives and Records Administration, RG 44, 44-PA-1071 (NAID 514598).
Text on the object
"I'LL DICTATE THE TERMS FROM THE WHITE HOUSE!" -ADMIRAL YAMAMOTO Oh Yeah! NOT IF WE KEEP 'EM FIRING! COPYRIGHT, 1942 - OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION, LANSING, MICHIGAN [imprint: LITHO IN U.S.A. -23-]
