Operation Brotherhood poster, sheet 3 of 4, 1955 US poster: Sheet 3 of the Operation Brotherhood set

Operation Brotherhood poster, sheet 3 of 4 (English poster distributed in Manila)

Sheet 3 of the Operation Brotherhood set: photographs of a doctor examining an elderly patient, a surgical team, a nurse giving a vitamin injection at a refugee camp in Bien Hoa, and a crowd watching an improvised show. Captions say the shows were staged by JC social workers to raise civilian morale. The tell is transfer: clinical and humanitarian imagery is attached to the project.

Propaganda techniques used in this poster

Date
September 14, 1955
Period
Cold War
Made by
U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
Region
North America
Medium
Poster
Issuer type
State
Regime
Eisenhower Administration
Leader
Dwight D. Eisenhower
Audience
Foreign public
Purpose
Persuade or win support
Themes
Health, War and the military
Event
Cold War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, September 14, 1955. National Archives, Record Group 306 (NAID 6949056, 306-PPB-158c).

Text on the object

Original (English) · read from the image, not independently checked

OPERATION BROTHERHOOD

Thousands of sick and impoverished civilians are examined and treated at JC-operated hospitals and clinics.

Medical team operates on victim of breast tumor at one of several JC hospitals operated in Free Vietnam.

To raise the morale of civilians in this troubled area, shows are improvised by JC social workers.

In improvised camps, such as this one in Bien Hoa, thousands of refugees receive vitamin injections.

JCI
3

Part of a banner in the background photograph is partly legible Vietnamese and is not transcribed.