Operations: Help Juan (English poster, a Jaycee project, distributed in the Philippines)
Nine people walk arm in arm across the sheet: a woman in a red blouse, a ship's officer, a man in a white suit, a nurse, a farmer in a salakot hat and barong, a student with a book, a helmeted soldier, a doctor and a worker in a T-shirt. The headline reads 'Operations: Help Juan' and the base line 'A Jaycee project'. The tell is plain-folks with bandwagon: every walk of life is shown linked together behind the call to help 'Juan'.
Propaganda techniques used in this poster
- Date
- 1950
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Truman Administration
- Leader
- Harry S. Truman
- Audience
- Foreign public
- Purpose
- Mobilize or secure compliance
- Theme
- Home front
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia (NAID 1767935), retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1950. National Archives, Record Group 306 (NAID 5730040, 306-PPA-139).
Text on the object
OPERATIONS: Help Juan "A JAYCEE PROJECT"
