Patriots! Use Cornmeal, 1918 US poster: A man in a suit speaks through a large megaphone filled with a cornmeal texture

Patriots! Use Cornmeal (U.S. Food Administration, New York Federal Food Board)

A man in a suit speaks through a large megaphone filled with a cornmeal texture, standing on a ridge of loaves and rolls under the one-word headline 'PATRIOTS!'. The text gives practical reasons (cornmeal cannot be shipped, is cheaper than wheat flour, saves wheat) and offers free recipes. The tell is the opening label, which attaches the virtue word to the act of choosing one grain over another.

Propaganda techniques used in this poster

Date
1918
Made by
U.S. Food Administration, New York Federal Food Board
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Food Administration, New York Federal Food Board. National Archives and Records Administration, 4-P-111.

Text on the object

Original (English) · read from the image, not independently checked

PATRIOTS!

USE CORNMEAL
IT CANNOT BE SHIPPED
IT IS SPLENDID EATING
IT IS CHEAPER THAN WHEAT FLOUR
IT SAVES WHEAT
FREE RECIPES INSIDE
GET YOURS

U. S. FOOD ADMINISTRATION--NEW YORK FEDERAL FOOD BOARD