"Perón cumple, Evita dignifica": the CGT tower, Buenos Aires, 1953
Half-tone press photograph of the head office of the General Confederation of Labour (CGT) at Azopardo 802, Buenos Aires, with a crowd gathered at street level and the letters CGT and the slogan 'Perón cumple, Evita dignifica' (Perón delivers, Evita dignifies) lettered on the tower. The tell: the two verbs are claims that cannot be checked against a metric, and the leader and his late wife are named as the only actors in them.
- Date
- December 1953
- Period
- Cold War
- Made by
- Confederación General del Trabajo (CGT), Buenos Aires
- Region
- Latin America
- Country
- Argentina
- Medium
- Photograph
- Issuer type
- Movement
- Regime
- Peron Government
- Leader
- Juan Domingo Peron
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Techniques
- Glittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (from the magazine PBT, Buenos Aires, 25 Dec 1953), retrieved October 2, 2026
- Rights
- Public domain (Argentine photograph, 20-year term under Law 11.723 art. 34, expired 1973; not restored in U.S.)
Photographer unknown. Revista PBT (Buenos Aires), 25 December 1953, via Wikimedia Commons.
Text on the object
CGT PERON CUMPLE EVITA DIGNIFICA
CGT PERON DELIVERS EVITA DIGNIFIES
Tower lettering read from a coarse half-tone: the letters CGT and the first line are clear, the second line is partly legible and matches the slogan recorded on the Commons file page. A second sign on the tower's right-hand face is [illegible]. Accents on the O of PERON and the lower line are not discernible at this resolution.
