Pictorial Review No. 15: Coronation anniversary of Emperor Haile Selassie I (Amharic-English poster distributed in Addis Ababa)
A bilingual Amharic-English sheet with a green, yellow and red border around a large portrait of Emperor Haile Selassie I in uniform, quoting three of his statements on justice and living standards. Text below marks the 28th anniversary of his coronation, citing Ethiopian troops sent to the UN force in Korea and a strong defence. It is issued 'with the compliments of the United States Information Service'. The tell is testimonial: the sovereign's own words, set beside virtue words such as justice and progress.
Propaganda techniques used in this poster
- Date
- November 2, 1958
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Elections and party politics, War and the military
- Event
- Cold War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Propaganda Posters Distributed in Asia, Latin America and the Middle East, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 2, 1958. National Archives, Record Group 306 (NAID 6948746, 306-PPB-14a).
Text on the object
ስዕላዊ፡ መጽሔት። / PICTORIAL REVIEW Volume I Number 15 [Amharic headline, not transcribed] [Amharic text columns, not transcribed] "True justice is a dependable means to the security of social life, and Ethiopia sacrifices herself for the sake of true justice." "Our effort to raise the standard of life of Our people is not a temporary one, but permanent." "Ethiopia preserves justice and keeps her word." --Quotations from speeches by His Imperial Majesty, Emperor Haile Selassie I [Amharic line, not transcribed] Conquering Lion of the Tribe of Judah, Haile Selassie I, Elect of God, Emperor of Ethiopia [Amharic text] Published and distributed with the compliments of the United States Information Service. [Amharic column, not transcribed] On November 2, Their Imperial Majesties will celebrate the 28th anniversary of Their Coronation. During this time, Ethiopia has regained her independence and emerged into the modern world as a progressive nation. His Majesty was one of the first to recognize the need for a world organization to preserve peace and foster development of new and independent states. To this end he dispatched troops to the United Nations force in Korea and has been a staunch supporter of all U. N. action to guarantee peace and prosperity. Under his aegis, education has been in the forefront of Ethiopia's march of progress. At the same time, His Majesty has built a strong defense system so that Ethiopia's freedom and independence will remain intact.
English portions are as printed. The Amharic masthead reads 'Pictorial Review' ('Sé'elawi Metsihet'); the Amharic headline, quotations and captions parallel the English text and are not separately translated here.English text transcribed in full. The Amharic (Ge'ez script) columns, which parallel the English captions, are not transcribed here and are marked [Amharic text, not transcribed]; the Amharic masthead is given. The credit line printed in English reads 'Published and distributed with the compliments of the United States Information Service'.
