Power on the Farm
Rural Electrification Administration poster: a cut-out photograph of a young farmer in cap and overalls holds a blade against a belt-driven electric grinding wheel, set against blue-and-white stripes, with a tilted red banner reading 'Power on the Farm'. The ordinary working man shows electricity as everyday farm help (plain-folks); the slogan itself makes a broad promise with no figures.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Rural Electrification Administration, U.S. Department of Agriculture (Beall)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Science and technology
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Rural Electrification Administration, U.S. Department of Agriculture. National Archives and Records Administration, RG 44, 44-PA-1535 (NAID 515200).
Text on the object
BEALL Power on the Farm RURAL ELECTRIFICATION ADMINISTRATION U. S. Department of Agriculture
