Produce for Victory!
A close colour photographic portrait of a worker in a cap with a safety pin at his collar, above a first-person quotation about every rivet and bolt bringing victory closer. The ordinary-worker face and speaking voice are the plain-folks device; 'the American way of doing things' is a national-virtue claim.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co. National Archives and Records Administration, RG 44, 44-PA-1558 (NAID 515223).
Text on the object
"Every rivet we drive — every bolt we turn — every ounce we sweat, brings victory a little closer. Breaking production records is the American way of doing things!" PRODUCE FOR VICTORY! [credit line:] Courtesy of Paul Shafer [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 18
