The fleet protects the nation - Prudential Life Insurance protects the home (Puck centerfold, 1909)
Colour centrefold advertisement in a humour weekly: a column of white-hulled steam battleships, one flying the Stars and Stripes, passes a mountain lettered 'The Prudential has the strength of Gibraltar'. The scrolled banner beneath sets the fleet's protection of the nation beside the company's protection of the home, so the navy's national prestige is placed on an insurance policy.
- Date
- February 17, 1909
- Period
- Pre-1914
- Made by
- The Prudential Insurance Company of America (Newark, N.J.); artist H. A. Petersen
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Theodore Roosevelt Administration
- Leader
- Theodore Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, War and the military, Home front
- Techniques
- Transfer
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Library of Congress, retrieved September 29, 2026
- Rights
- Public domain (published 1909; LoC: No known restrictions on publication)
Library of Congress Prints and Photographs Division, LC-DIG-ppmsca-26351
Text on the object
THE PRUDENTIAL HAS THE STRENGTH OF GIBRALTAR The FLEET PROTECTS the NATION PRUDENTIAL LIFE INSURANCE PROTECTS the HOME A copy of this inspiring picture in colors will be sent free if you will write, requesting it, to Dept. P, The Prudential Insurance Company of America. John F. Dryden, President. Home Office, Newark, N. J. Incorporated as a Stock Company by the State of New Jersey. THE PUCK PRESS H. A. PETERSEN Copyright, 1909, by The Prudential Insurance Company of America. [small print under the picture, partly illegible]
The copyright line and the 'Puck Press' imprint are in very small type; the copyright line is only partly legible in the scan.
