Forensic Research Archive of Manipulation and Exploitation
Quí báu thay tình thân hữu!, 1965 US poster: A tall Vietnamese-language sheet (code SP-1412) pairs a single photograph

Quí báu thay tình thân hữu! (How Precious Is Friendship!)

A tall Vietnamese-language sheet (code SP-1412) pairs a single photograph with the line 'How precious is friendship!' The photograph shows a helmeted soldier bending to place something in the hands of a man holding an infant, with three children around them. The technique is an abstract virtue word set over an image that stands in for the claim, with no argument or figure given.

Propaganda techniques used in this poster

Glittering generalities
Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese public
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Foreign public
Purpose
Reassure
Theme
War and the military
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section. National Archives and Records Administration, 306-SP-1-1412.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

QUÍ BÁU THAY

TÌNH THÂN HỮU !

SP 1412

English translation (machine translation by Claude, not verified by a fluent reader)

HOW PRECIOUS

IS FRIENDSHIP!

SP 1412

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