RD Teams Serve Bac-Lieu

Under a red banner, five photographs show smiling armed cadres wading a canal, repairing a road, clearing a garden with hoes, and explaining the programme to seated villagers in Bac Lieu province. The text says the cadres are determined to 'destroy communism' and build the countryside for a prosperous life. The tell is the pairing of armed, cheerful young men with manual labour, presenting the cadres as neighbours who work alongside villagers.

Propaganda techniques used in this poster

Plain folks Glittering generalities

Date: 1965
Period: Cold War
Made by: Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Revolutionary Development (Rural Construction) programme
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Johnson Administration
Leader: Lyndon B. Johnson
Audience: Foreign public
Purpose: Persuade or win support
Themes: War and the military, Home front
Event: Vietnam War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government. National Archives and Records Administration, 306-VP-7-1714.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

CÁN BỘ XÂY DỰNG NÔNG THÔN TẬN LỰC PHỤC VỤ ĐỒNG BÀO BẠC-LIÊU

DẦU ĐƯỜNG SÁ CÁCH TRỞ, CÁN BỘ VẪN TIẾN BƯỚC ĐẾN NHỮNG LÀNG THÔN XA XÔI ĐỂ GIÚP NHÂN DÂN NÔNG THÔN.

CÁN BỘ X.D.N.T. BẠC-LIÊU QUYẾT TÂM DIỆT CỘNG VÀ XÂY DỰNG XỨ SỞ ĐỂ ĐEM LẠI CHO NHÂN DÂN MỘT ĐỜI SỐNG THỊNH VƯỢNG AN VUI. ĐOÀN CÁN BỘ ĐÃ ĐI TỪ ẤP NẦY ĐẾN ẤP KHÁC ĐỂ GIÚP ĐỠ DÂN CHÚNG.

CÁN BỘ SỬA ĐƯỜNG ĐỂ GIÚP NHÂN DÂN ĐI LẠI DỄ DÀNG.

CÁN BỘ DỌN VƯỜN GIÚP NHÂN DÂN TĂNG GIA SẢN XUẤT.

NGOÀI CÔNG TÁC GIÚP DÂN CHÚNG XÂY DỰNG SỬA CHỮA, CÁN BỘ CÒN ĐỂ THÌ GIỜ GIẢI THÍCH CHƯƠNG TRÌNH X.D.N.T. CỦA CHÍNH PHỦ CÙNG CÁCH ÁP DỤNG NHỮNG PHƯƠNG THỨC MỚI.

SP-1714

English translation (machine translation by Claude, not verified by a fluent reader)

RURAL CONSTRUCTION CADRES DO THEIR UTMOST TO SERVE THE COMPATRIOTS OF BAC-LIEU

Even though the roads are cut off and obstructed, the cadres still press on to remote villages to help the rural people.

The Bac-Lieu R.C. cadres are determined to destroy communism and build up the country in order to bring the people a prosperous, peaceful and happy life. The cadre team has gone from one hamlet to another to help the people.

The cadres repair the road to help the people travel easily.

The cadres clear gardens to help the people increase household production.

Besides helping the people with building and repair work, the cadres also set aside time to explain the government's R.C. programme and how to apply new methods.

SP-1714

Translation is FRAME's literal rendering and is not verified by a fluent reader.