Reinforce Children's Clothes: They Will Last Twice as Long
A child's jacket, sock, blouse and hands sewing and knitting are labelled with ribbons giving repair steps, under the claim 'They will last twice as long'. The tell is the domestic, hands-on framing that presents a state conservation request as ordinary household sense.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Board of Trade; printed for His Majesty's Stationery Office by H. Manly & Son Ltd, London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Board of Trade / HMSO, printed by H. Manly & Son Ltd; U.S. National Archives, NAID 44266995 (44-PF-369).
Text on the object
ISSUED BY THE BOARD OF TRADE REINFORCE CHILDREN'S CLOTHES They will last twice as long REINFORCE SOCK HEELS AND TOES REINFORCE INSIDE ELBOWS OR PATCH OUTSIDE & BIND CUFFS DOUBLE-SEAT TROUSERS REINFORCE MATERIAL BEHIND BUTTONS WITH CIRCULAR PATCH STRENGTHEN BLOUSE BACK AND UNDER ARM KNIT EXTRA COTTON THREAD INTO HEELS & TOES OF HAND-KNITTED SOCKS Printed for H.M. Stationery Office by H. Manly & Son Ltd. London. N.22. 51-3845. B.O.T.1009
