Content note: Caricature of Hitler with swastikas on the face being punched. This object is shown as it was published. Why
Right in Der Führer's Face! Invest Now... Buy More Bonds
U.S. Treasury Second War Loan poster: a caricature of Hitler, with a swastika marked on each side of the face, is struck on the jaw by a fist in a star-spangled Uncle Sam sleeve; the words '2nd War Loan' are printed on the fist. The headline reads 'Right in Der Fuehrer's Face!' and a footer band reads 'They give their lives, you lend your money!' The poster ridicules the enemy leader (name-calling) and attaches the prestige of the fighting soldier's sacrifice to the purchase of bonds (transfer).
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Treasury Department (War Bonds campaign)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Event
- World War II
- Techniques
- Name-callingTransfer
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (U.S. National Archives and Records Administration), retrieved October 2, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Bonds series. Sourced via Wikimedia Commons.
Text on the object
2ND WAR LOAN RIGHT IN DER FUEHRER'S FACE! Invest Now...Buy More Bonds UNITED STATES TREASURY WAR FINANCE COMMITTEE THEY GIVE THEIR LIVES YOU LEND YOUR MONEY!
'FUEHRER' is printed without the umlaut. The footer seal reads 'United States Treasury / War Finance Committee'. A signature at the left edge is not legible. Stars, fist and caricature are pictorial.
