See your doctor for proper treatment for malaria, 1943 US poster: Public health poster

See your doctor for proper treatment for malaria

Public health poster: a worried man spoons out a bottle labelled 'Chill tonic' while a cartoon mosquito above laughs, 'Ha! Ha! He's wasting his money on chill tonics!' The mosquito mocks the patient to steer viewers to a doctor; the fear-appeal here is of ineffective self-treatment rather than of the disease itself.

Propaganda techniques used in this poster

Date
1943
Made by
Federal Security Agency, U.S. Public Health Service (artist signed Mango)
Region
North America
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Warn or inform
Themes
Health, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
Federal Security Agency, U.S. Public Health Service. National Archives and Records Administration, RG 44, 44-PA-1326E (NAID 514973).

Text on the object

Original (English) · read from the image, not independently checked

HA! HA!
HE'S WASTING
HIS MONEY ON
CHILL TONICS!
CHILL
TONIC
SEE YOUR DOCTOR FOR PROPER
TREATMENT FOR MALARIA
[signature: Mango]
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943-O-516139]
For sale by the Superintendent of Documents, U. S. Government Printing Office, Washington, D. C.
Federal Security Agency
U. S. PUBLIC HEALTH SERVICE
MC 6