Show white at night, drivers will see you much sooner
Traffic-safety sheet: from behind the driver's shoulder, a car's headlights pick out a man and woman walking at the roadside at night, with the line that white clothing lets drivers see you sooner. The technique is faint here; the only pressure is the implied risk of not being seen, shown as a visual contrast of lit and dark.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- American Automobile Association (Pedestrian Poster No. 8)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Home front, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
American Automobile Association. National Archives and Records Administration, RG 44, 44-PA-1741 (NAID 515412).
Text on the object
SHOW WHITE AT NIGHT Drivers Will See You Much Sooner Pedestrian Poster No.8 © American Automobile Association AAA [seal text: COOPERATION FOR PEDESTRIAN PROTECTION AND CONVENIENCE]
