Produce for Victory: We're doing it
Colour photographic poster: a grinning worker with goggles pushed up on a knitted cap and a respirator hanging at his chin. The quotation claims the workforce is showing 'the whole cockeyed world' what America can do. Technique: plain-folks with a bandwagon-style claim that the effort is already succeeding.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co.. National Archives and Records Administration, RG 44, 44-PA-1577 (NAID 515242).
Text on the object
[credit line:] Frank Scherchel from Publix "We're doing it! We're showing the whole cockeyed world what it means when America rolls up its sleeves and goes to work!" PRODUCE FOR VICTORY! [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 20
