Content note: Political billboard that ridicules Vladimir Putin as 'Putler' and carries a printed warning of obscene vocabulary. This object is shown as it was published. Why
'A tyre burned, blazed, and Vova Putler - la-la-la!' Ukrainian Platform 'Sobor' billboard, Kyiv
Maroon billboard in Kyiv from the party Ukrainian Platform 'Sobor': a boxed warning 'Attention: obscene vocabulary' above a rhyme, 'A tyre burned, blazed, and Vova Putler - la-la-la!' The tell is the coined label 'Putler' (Putin plus Hitler) and the pet-name 'Vova', which ridicule and stigmatise a named foreign leader through a sing-song refrain instead of a claim.
- Date
- May 17, 2014
- Period
- Contemporary
- Made by
- Ukrainian Platform 'Sobor' (political party)
- Country
- Ukraine
- Medium
- Signs and banners
- Issuer type
- Party
- Regime
- Yatsenyuk Government
- Leader
- Arseniy Yatsenyuk
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Event
- War in Donbas
- Techniques
- Name-calling
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved October 2, 2026
- Rights
- CC0 (photograph by 'Аимаина хикари'); billboard tagged PD-textlogo, per Wikimedia Commons
Photograph by Аимаина хикари (Aimaina hikari), CC0, via Wikimedia Commons.
Text on the object
УКРАЇНСЬКА ПЛАТФОРМА СОБОР УВАГА НЕНОРМАТИВНА ЛЕКСИКА Горіла шина, палала, А Вова Путлєр – ла-ла-ла! [small print at lower right, illegible]
UKRAINIAN PLATFORM SOBOR ATTENTION OBSCENE VOCABULARY A tyre burned, blazed, And Vova Putler – la-la-la! [small print at lower right, illegible]
The spelling 'Путлєр' is as printed. The line of small print under the rhyme at the lower right is too small to read.
