The "Spirit of Anzac" Calls You: Enlist Now, 1939 New Zealand poster: A large grey-and-orange head of a First World War

The "Spirit of Anzac" Calls You: Enlist Now for Overseas Service (Second N.Z. Expeditionary Force)

A large grey-and-orange head of a First World War soldier in a lemon-squeezer hat looms over a striding Second World War infantryman with fixed bayonet, under the words 'The Spirit of Anzac Calls You' and 'Enlist Now for Overseas Service'. The prestige of the 1915 Anzac soldier is pasted onto the new enlistment, so that joining the Second N.Z. Expeditionary Force reads as inheriting the legend (transfer).

Propaganda techniques used in this poster

Date
1939
Made by
New Zealand Army Department (publisher), printed by Whitcombe & Tombs Ltd, Wellington

Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Theme, Event, Source, Rights
Region
Oceania
Medium
Poster
Issuer type
Military
Regime
Savage Government
Leader
Michael Joseph Savage
Audience
Domestic public
Purpose
Recruit
Theme
War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
Museum of New Zealand Te Papa Tongarewa, retrieved September 29, 2026
Rights
Te Papa rights statement 'No Known Copyright Restrictions'; NZ Crown publication, 1939-40
New Zealand Army Department; Whitcombe & Tombs Ltd. Late 1939 / early 1940. Te Papa, GH015835, purchased 2007.

Text on the object

Original (English) · read from the image, not independently checked

Original (English) · read from the image, not independently checked

SECOND N.Z.
EXPEDITIONARY FORCE

The "Spirit of Anzac"
CALLS YOU

ENLIST NOW
FOR OVERSEAS SERVICE
APPLY AT NEAREST DEFENCE OFFICE

W. & T. LTD.