Sports in the USA poster, Series No. 15 (English poster distributed in Manila)

A photo-montage poster on American sports: basketball, boxing, track and field, baseball, horse racing, swimming, javelin and tennis, with green drawings of basketball players. The text says the spirit of fair play abounds in sports popular among Filipinos as well as Americans. The tell is glittering generalities ('the spirit of fair play'), joined to a shared-pastime appeal that presents the two countries as having sport in common.

Propaganda techniques used in this poster

Glittering generalitiesPlain folks

Date

December 16, 1958

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Persuade or win support

Theme

Home front

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, December 16, 1958. National Archives, Record Group 306 (NAID 6949098, 306-PPB-191).

SUPPLEMENT TO Free World VOLUME 8 No. 1 JANUARY 1959
SPORTS in the USA
THE SPIRIT OF FAIR PLAY ABOUNDS IN A VARIETY OF SPORTS POPULAR AMONG FILIPINOS AS WELL AS AMERICANS.
BASKETBALL
BOXING
TRACK AND FIELD
BASEBALL
HORSE RACING
SWIMMING
JAVELIN THROW
TENNIS