Straight to the Point - Zinc!

A goggled foundry worker lifts a ladle of molten metal behind a large artillery shell, under the words 'straight to the POINT' and 'ZINC!'. The plain-folks tell is the ordinary worker at the furnace as the figure of the war effort, with the shell making zinc the link between his work and the front.

Propaganda techniques used in this poster

Plain folks

Date: 1939
Period: Second World War
Made by: Issuer not shown (British wartime poster; no imprint visible)
Region: Western and Central Europe
Country: United Kingdom
Medium: Poster
Issuer type: State
Regime: Churchill Government
Leader: Winston Churchill
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: War and the military, Labor
Event: World War II
Regime: Churchill wartime government
Leader: Winston Churchill
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights: Held by NARA, Unrestricted; hosted by owner decision
Issuer not shown (British wartime poster; no imprint visible). National Archives and Records Administration, 44-PF-404.