Forensic Research Archive of Manipulation and Exploitation
Steering London Through Daylight & Blackout - Faithfully, 1939 UK poster: A steering wheel bearing the London Transport

Steering London Through Daylight & Blackout - Faithfully

A steering wheel bearing the London Transport roundel is set on yellow, blue and black bands above the line 'Steering London through daylight & blackout - faithfully'. The glittering-generalities tell is the virtue word 'faithfully', which asserts reliable service without giving any timetable or figure.

Propaganda techniques used in this poster

Glittering generalities
Date
1939
Period
Second World War
Made by
London Transport; printed by The Baynard Press, London S.W.9
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
Corporation
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Reassure
Theme
Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
London Transport; printed by The Baynard Press, London S.W.9. National Archives and Records Administration, 44-PF-401.

Text on the object

Original (English) · read from the image, not independently checked

LONDON TRANSPORT

Steering London through
daylight & blackout - faithfully

[imprint:] 643/1175/1250.  The Baynard Press, London S.W.9

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