Sure! We'll Finish the Job. Victory Liberty Loan
A smiling workman in overalls, with rolled sleeves, a red armband and a row of badges on his bib, looks out at the viewer. The words 'Sure! We'll finish the job' are set beside him above 'Victory Liberty Loan.' The tell is the ordinary worker speaking for everyone in the first-person plural, which presents buying the final bond issue as what working people already agree to do.
Propaganda techniques used in this poster
- Date
- 1919
- Period
- First World War
- Made by
- U.S. Treasury Department (Victory Liberty Loan campaign); Gerrit A. Beneker (artist)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Labor, War and the military
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (Victory Liberty Loan campaign). National Archives and Records Administration, 4-P-179.
Text on the object
SURE! We'll Finish the Job VICTORY LIBERTY LOAN Gerrit A. Beneker 1918 [imprint, lower right, very small: EDWARDS & DEUTSCH LITHO. CO. CHICAGO]
The artist's signature and year appear at lower left of the image; the very small printer's imprint at lower right reads as Edwards & Deutsch Litho. Co., Chicago.
