Produce for Victory: Sweat, fella, sweat
Colour photographic poster: a smiling, grimy worker in cap and goggles wipes his face with a rag in front of machinery. Below, a quotation in a worker's voice ties sweat on the production line to fewer casualties among 'our boys'. Technique: plain-folks (an ordinary workman speaking) with a testimonial-style quotation from an unnamed speaker.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co.. National Archives and Records Administration, RG 44, 44-PA-1571 (NAID 515236).
Text on the object
[credit line:] "Reproduced by Courtesy of Crane Co." "Sweat, fella - sweat! The more we sweat, the less our boys bleed. Let's give 'em what it takes to knock out the enemy." PRODUCE FOR VICTORY! [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 12
