Take a Pride in Being Fighting Fit
A bare-chested athletic figure in profile stands against the dark silhouette of a helmeted soldier, above the words 'Take a pride in being fighting FIT' and 'You owe it to yourself, your comrades, your efficiency'. The overlap of the civilian body and the soldier's outline merges self-image and military role (identity-fusion), and fitness is borrowed from the soldier's prestige (transfer).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Abram Games (artist) for the British government (War Office poster series), printed for HMSO by J. Weiner Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Health
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Abram Games (artist) for the British government (War Office poster series), printed for HMSO by J. Weiner Ltd., London. National Archives and Records Administration (NARA), World War II Foreign Posters, NAID 44266610.
Text on the object
TAKE A PRIDE IN BEING FIGHTING F I T YOU OWE IT TO YOURSELF · YOUR COMRADES · YOUR EFFICIENCY [signature:] A. GAMES Printed for H.M. Stationery Office by J. Weiner Ltd., London W.C.1. 51-4328. P.R.61
