Forensic Research Archive of Manipulation and Exploitation
Super Crops Need Superphosphate, 1939 UK poster: A heap of vegetables, fruit, a milk bottle and wheat sits above the line

Super Crops Need Superphosphate

A heap of vegetables, fruit, a milk bottle and wheat sits above the line 'Need - Superphosphate'. The tell is the headline 'Super Crops', a positive word attached to the product with no figures or claims; the poster is a product advertisement and names no sponsor.

Propaganda techniques used in this poster

Glittering generalities
Date
1939
Period
Second World War
Made by
No issuer, printer or artist named on the item
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
Corporation
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Persuade or win support
Themes
Economy and finance, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
Issuer not stated, National Archives and Records Administration, 44-PF-409.

Text on the object

Original (English) · read from the image, not independently checked

SUPER
CROPS
NEED-
SUPERPHOSPHATE

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