They Did It Again
A grinning, robed skeleton labelled by its pose as Death holds a pen to a posted notice reading 'New Highway Death Record Set for 3-Day Holiday....!', with a blank sheet in its other hand. The tell is fear-appeal: a personified Death tallying road fatalities, so that the argument rests on dread of the figure rather than on statistics shown.
Propaganda techniques used in this cartoon
- Date
- June 1, 1955
- Period
- Cold War
- Made by
- Washington Evening Star (cartoonist Jim Berryman)
- Region
- North America
- Country
- United States
- Medium
- Cartoon
- Issuer type
- Media
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Health, Security and surveillance
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), Records of the U.S. Senate, Jim Berryman Political Cartoons, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work)
Jim Berryman, Washington Evening Star. National Archives and Records Administration, Records of the U.S. Senate, 5743206 (NAID 5743206).
Text on the object
NEW HIGHWAY DEATH RECORD SET FOR 3-DAY HOLIDAY....! JIM BERRYMAN WASHINGTON STAR
