This is America... Keep it Free!
Color photograph of a blast-furnace works with a switching locomotive and ladle cars, under the headline 'This is America..' and a paragraph listing the country as maker of steel, miller of flour and weaver of cloth, ending 'Keep it Free!'. The technique is glittering generalities: a catalogue of abundance joined to 'your America' and 'free' without a stated action.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago (photo by Korth, by permission of Carnegie-Illinois Steel Corp.)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co.. National Archives and Records Administration, RG 44, 44-PA-163 (NAID 513609).
Text on the object
This is America.. ...industrial center of the world...maker of steel...miller of flour...weaver of cloth ... vast producer of the comforts of life. This is your America. ... Keep it Free! By Special Permission of Carnegie-Illinois Steel Corp. Photo by Korth Copyright 1942 — The Sheldon-Claire Co. 520 North Michigan Ave., Chicago Lithographed in U.S.A. Form No. 20
