Tuberculosis

A public-health sheet titled 'Tuberculosis: how the disease spreads' shows bacilli, a lung with a cavity, and two panels of line drawings: coughing and sneezing at another person (direct spread) and a sick person's bed, towels and dishes (indirect spread). Short labels name each route. The sheet is mainly informational; the one persuasive device is the diseased-lung and droplet imagery, which makes the risk visible.

Propaganda techniques used in this poster

Fear appeal

Date: 1965
Period: Cold War
Made by: Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Johnson Administration
Leader: Lyndon B. Johnson
Audience: Domestic public
Purpose: Warn or inform
Theme: Health
Event: Vietnam War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-8-996.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

BỆNH HO LAO
CÁCH TRUYỀN BỆNH

Gây Bởi Một Loại Vi-Trứng Phá Hủy Phổi

Lan Truyền Trực Tiếp
Ho
Hắt Hơi
Khạc Nhổ

Lan Truyền Gián Tiếp
Dứng Chung Đồ Vật của Người Bệnh

SP-996

English translation (machine translation by Claude, not verified by a fluent reader)

TUBERCULOSIS
HOW THE DISEASE SPREADS

Caused by a kind of germ that destroys the lungs

Direct spread
Cough
Sneeze
Spit

Indirect spread
Using the belongings of the sick person in common

SP-996

'Vi-Trứng' is printed as written, probably for 'vi-trùng' (germ); 'Dứng Chung' is printed as written, read as 'dùng chung' (use in common).