A.T.S.
A stylised head of a woman in an ATS cap with the service badge sits over the three letters A, T and S in red, white and blue ovals. The poster carries no argument in words, only the service name and the colours, so the appeal rests on symbolism and prestige (glittering-generalities).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office for the War Office (Auxiliary Territorial Service); artist Abram Games; printer J. Howitt & Son, Ltd., Nottingham
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Gender and suffrage
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office; artist Abram Games; printer J. Howitt & Son, Ltd. National Archives and Records Administration, NAID 44266136 (44-PF-59).
Text on the object
A. GAMES. A · T · S Printed for H.M. Stationery Office by J. Howitt & Son, Ltd., Nottm. 51-3769 P.R.84
