British Women Guard the Home Front
A colour photograph shows a woman warden and a male colleague with an L.C.C. ambulance (Stoke Newington) and its woman driver, with a Union Jack 'For Freedom' emblem. The tell is the stock virtue phrasing, women 'unflinching and unfailingly cheerful in the face of sudden death and destruction', in place of any measure of service.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Not named on the sheet (series code and 'For Freedom' emblem only) (code GPD/ED7/2)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; British wartime government-series sheet (no named issuer), hosted by owner decision
Not named on the sheet. National Archives and Records Administration, 44-PF-536c.
Text on the object
BRITISH WOMEN GUARD THE HOME FRONT THERE ARE WOMEN IN EVERY TYPE OF CIVIL DEFENCE except "heavy rescue." Side by side with the men, women wardens patrol the streets at the height of a blitz. Women ambulance drivers remained at their posts during the heaviest raids, unflinching and unfailingly cheerful in the face of sudden death and destruction. So more men are freed for the fighting line. FOR FREEDOM GPD/ED7/2
