Choose for Victory - Try a V Dish To-Day
A restaurant menu with a red 'V' beside the Victory Dish, under the large word VICTORY, is set beside text naming potatoes, vegetables, dried egg and cheese as 'ship-savers'. The tell is the 'V for Victory' symbol, a high-valued word and sign attached to an ordinary food choice.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Food (Victory Dish scheme); printed for H.M. Stationery Office by Chromoworks Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Food, printed for H.M. Stationery Office by Chromoworks Ltd., undated (WWII). US National Archives, NAID 44266366 (44-PF-136).
Text on the object
CHOOSE FOR VICTORY Menu VICTORY DISH Go Easy with Bread "V" on the menu means VICTORY DISH - a special dish made at the suggestion of the Minister of Food. It is composed of "ship-savers" such as:- Potatoes & other Fresh Vegetables, Dried Egg, Cheese. TRY A V DISH TO-DAY PRINTED FOR H.M.STATIONERY OFFICE BY CHROMOWORKS LTD., LONDON. 51-3548.
