Cut the last three inches of your loaf this way
A three-step photographic diagram shows how to cut the last three inches of a loaf, crumb side down on a board, so the crust is eaten fresh. The poster is mainly practical instruction; the only persuasive device is the ordinary-household kitchen scene (plain folks), and it makes no claim beyond the stated tips.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Food; printed for H.M. Stationery Office by J. Weiner Ltd, London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Theme
- Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Food, printed by J. Weiner Ltd. NARA, World War II Foreign Posters, 44-PF-145.
Text on the object
CUT the last three inches of YOUR LOAF THIS WAY 1 WHEN YOU GET TO THE LAST THREE INCHES OF YOUR LOAF... 2 PLACE IT CRUMB SIDE DOWN ON THE BREAD BOARD... 3 YOU'LL EAT THE CRUST WHILE ITS FRESH, AND YOU WON'T CUT YOUR FINGERS ...and so eat the crust while it's fresh Ministry of Food PRINTED FOR H.M. STATIONERY OFFICE BY J. WEINER LTD., LONDON, W.C.1. 51-4282
