Cut It Out and Lend What You Save Through War Savings
A type-only poster in red, yellow and black sets 'CUT IT OUT' above a white disc reading 'AND LEND WHAT YOU SAVE THROUGH', with 'WAR SAVINGS' in a black band below. The tell is transfer: the ordinary act of saving is attached to the war effort by the label 'War Savings'; the ask itself is a plain imperative.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee (London), Scottish Savings Committee (Edinburgh) and Ulster Savings Committee (Belfast); printed for H.M. Stationery Office by J. Weiner Ltd
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government poster; National Archives and Records Administration (NARA), WWII Foreign Posters, NAID 44266388.
Text on the object
CUT IT OUT AND LEND WHAT YOU SAVE THROUGH WAR SAVINGS W.F.P. 157. Issued by the National Savings Committee, London, the Scottish Savings Committee, Edinburgh, and the Ulster Savings Committee, Belfast. Printed for H.M. Stationery Office by J. Weiner Ltd., London, W.C.1. 51-188
