Follow His Example: Never talk to anybody about your load or destination
A photograph of ordinary working men in a cafe shows one asking a driver about the shells he is carrying; the driver, in a peaked cap, answers 'That's my business! How do I know who you are?'. The tell for plain-folks is the everyday cafe setting and the common worker held up as the model to copy.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office (printed for HMSO by Multi Machine Plates Ltd, London)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Security and surveillance, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK Government (HMSO), printed by Multi Machine Plates Ltd. National Archives (NARA), 44-PF-176.
Text on the object
Looks like shells you've got there. Taking them far? That's MY business! How do I know who you are? FOLLOW HIS EXAMPLE Never talk to anybody about your load or destination Printed for H.M.Stationery Office by Multi Machine Plates Ltd. London E.C.4. 51-2301
