He Needs Our 'Ammo' to Shoot Down Huns
A photographic close-up of an airman in flying helmet and oxygen mask sits under the headline 'He needs our AMMO' to shoot down HUNS', with figures for the rounds a fighter and a bomber carry. The tell is 'Huns', a derogatory label for German airmen carried over from the First World War.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Supply (poster no. 86); printed for H.M. Stationery Office by Chromoworks Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Supply, printed by Chromoworks Ltd., undated (WWII). US National Archives, NAID 44266566 (44-PF-199).
Text on the object
He needs our AMMO' to shoot down HUNS A FIGHTER CARRIES 1,200 rounds of machine gun ammunition and 400 rounds of cannon shell A BOMBER CARRIES 4,000 rounds of machine gun ammunition and every round matters! MINISTRY OF SUPPLY No 86 PRINTED FOR H.M.STATIONERY OFFICE BY CHROMOWORKS,LTD. LONDON. 51-3691
