Help to Win the Battle for Fuel (Do All You Can to Save Coal, Coke, Gas, Electricity and Paraffin)
A text-only poster reading 'Do all you can to save coal, coke, gas, electricity and paraffin' above a red brush stroke carrying 'Help to win the Battle for Fuel'. The tell is the open-ended 'do all you can' with no target figure and a war metaphor ('battle') for household saving.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- British government fuel-saving campaign (printed by Fosh & Cross Ltd; no ministry named on the face)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- UK Crown copyright, published 1939-1945, expired; held by NARA, Unrestricted; hosted by owner decision
British government fuel-saving campaign (printed by Fosh & Cross Ltd). National Archives and Records Administration, 44-PF-213.
Text on the object
Do all you can to save coal, coke, gas, electricity and paraffin HELP TO WIN THE BATTLE FOR FUEL [imprint:] (F.1199). Wt.26165 1600. 9/42 Gp. 961. FOSH & CROSS LTD.
