His Rifle Will Fire - Will Mine?
A green-toned helmeted soldier aims a rifle straight at the viewer, its muzzle at the centre, above a red-gloved hand gripping a British rifle with a question mark at the trigger. The tell is the enemy gun barrel pointed at the viewer, with 'Care of arms is care of life' linking neglected weapons to personal danger.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed for H.M. Stationery Office (War Office issue not named on the poster); artist Abram Games; printed by Fosh & Cross Ltd, London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Artist Abram Games; printed for HMSO by Fosh & Cross Ltd. NARA, World War II Foreign Posters (44-PF-215).
Text on the object
HIS RIFLE WILL FIRE WILL MINE ? CARE OF ARMS IS CARE OF LIFE A. GAMES PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON. 51-2718 P R 67
