I'm Fighting Food Says Potato Pete
A smiling cartoon potato in steel helmet, pack and gaiters charges forward with a fork held like a bayonet, under the slogan 'I'm fighting food'. The soldier's uniform borrows the prestige of the fighting services for eating potatoes (transfer), and the friendly character is the plain-folks tell.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Food (Potato Pete campaign); printed for H.M. Stationery Office by H. Manly & Son Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Health
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Printed for HMSO by H. Manly & Son Ltd., London, c. 1939-1945. U.S. National Archives, RG 44.
Text on the object
I'm FIGHTING FOOD says POTATO PETE PRINTED FOR H.M. STATIONERY OFFICE BY H. MANLY & SON LTD. LONDON N.22. 3460110
