I'm Looking for You - Fever - Malaria
A large stylised mosquito, its wings lettered FEVER and MALARIA, hovers over a pool under the words 'I'm looking for you'. The tell is the personified insect speaking to the viewer, a threat made vivid to push soldiers to take precautions, as the foot-line 'You owe it to yourself, your comrades, your efficiency' spells out.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- British government (armed forces health poster, issuer not named); artist Abram Games; printed for H.M. Stationery Office by Stafford & Co. Ltd., Netherfield, Nottingham
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Health, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Abram Games, printed for H.M. Stationery Office by Stafford & Co. Ltd., undated (WWII). US National Archives, NAID 44266606 (44-PF-208e).
Text on the object
I'M LOOKING FOR YOU FEVER MALARIA PROTECT YOURSELF AGAINST MOSQUITOES YOU OWE IT TO YOURSELF YOUR COMRADES YOUR EFFICIENCY A-GAMES R.E. Printed for H.M. Stationery Office by Stafford & Co., Ltd., Netherfield, Nottingham. 51-1846
