Keep Your Feet Clean
A large white footprint on blue, yellow, black and grey brush blocks carries the words 'Keep your feet clean' and 'You owe it to yourself, your comrades, your efficiency'. It is a hygiene instruction; the only persuasive device is the abstract virtue 'efficiency' and the duty to comrades, so it is tagged to the closest honest fit.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Artist Abram Games; printed for H.M. Stationery Office by Perry Colourprint Ltd (51-1365); issuing service not named
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- Military
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Health, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, published 1939-1945, expired)
Abram Games; printed for H.M. Stationery Office by Perry Colourprint Ltd. National Archives and Records Administration, 44-PF-208a.
Text on the object
KEEP YOUR FEET Clean YOU OWE IT TO YOURSELF YOUR COMRADES YOUR EFFICIENCY [artist:] A. GAMES R.E. [imprint:] Printed for H.M. Stationery Office by Perry Colourprint Ltd. 51-1365 RR. 44
