The Other Side of the Counter (Post Office counter staff)
A pastel scene shows women clerks at a Post Office counter with queuing customers, soldiers and children behind the grille, under the title 'The Other Side of the Counter.' Ordinary working women are the subject and the model; the poster carries no slogan beyond the title and the GPO crest.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- General Post Office (GPO), printed for His Majesty's Stationery Office; artist Donia Nachshen; printer Field Sons & Co., Ltd., Bradford
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- Labor, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government (HMSO / General Post Office (GPO), printed for His Majesty's Stationery Office), 1939-1945. U.S. National Archives, WWII Foreign Posters, NAID 44267207, local identifier 44-PF-448.
Text on the object
The Other Side of the Counter. [counter signs:] SAVINGS BANK / SAVINGS CERT. / PENSIONS / STAMPS / EXPRESS AIR MAIL [crest:] GPO [signature:] DONIA NACHSHEN [imprint:] PRINTED FOR H.M. STATIONERY OFFICE BY FIELD SONS & CO. LTD., BRADFORD. 51-3858 P.R.D. 913.
