Exhibition at the National Gallery - Royal Institute of British Architects - "Rebuilding Britain"

A photograph of timber scaffolding fills the poster, with the title 'Rebuilding Britain' over it and details of an exhibition by the Royal Institute of British Architects at the National Gallery, from 26 February to 1 May, with admission prices. It is mainly an exhibition notice; the tell for glittering generalities is the broad, positive phrase 'Rebuilding Britain' with no specific proposal on the sheet.

Propaganda techniques used in this poster

Glittering generalities

Date: 1939
Period: Second World War
Made by: Royal Institute of British Architects; printed by J. Weiner Ltd., London (photo litho, H2864)
Region: Western and Central Europe
Country: United Kingdom
Medium: Poster
Issuer type: NGO
Regime: Churchill Government
Leader: Winston Churchill
Audience: Domestic public
Purpose: Persuade or win support
Theme: Home front
Event: World War II
Regime: Churchill wartime government
Leader: Winston Churchill
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights: UK Crown copyright or unstated rights holder, published 1939-1945; held by NARA, Unrestricted; hosted by owner decision
Royal Institute of British Architects; printed by J. Weiner Ltd., National Archives and Records Administration, 44-PF-368.

Text on the object

Original (English) · read from the image, not independently checked

EXHIBITION AT THE NATIONAL GALLERY
Royal Institute of British Architects
"Rebuilding Britain"
February 26th to May 1st
Open daily 10-5  Fridays 10-6.30  Sundays 2-5
Admission - - 6d Mondays to Fridays
Free Saturdays and Sundays

[imprint:] PHOTO LITHO, J. WEINER, LTD., LONDON, W.C.1  H2864