Rubber is Precious - Travel Only When You Must
A tyre with the London Transport roundel on its hub fills the poster above the lines 'Rubber is precious' and 'Travel only when you must'. This is a plain rationing notice; the nearest technique is glittering generalities, since 'precious' is a value word attached to a material in short supply, with the request to travel less stated directly.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- London Transport (logo on hub); printed by The Baynard Press, London S.W.9
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
London Transport; printed by The Baynard Press, National Archives and Records Administration, 44-PF-372.
Text on the object
Rubber is precious Travel only when you must [imprint:] 643/1173/1250 The Baynard Press. London. S.W.9.
