Save Fuel to Speed Victory (Battle for Fuel)
Large red lettering on a tilted white panel reads 'Save fuel to speed victory', with a lump of coal bearing the words 'Battle for Fuel' at the foot. The tell is the abstract goal word 'victory' attached to household thrift, and the military vocabulary 'battle' transferred onto coal use.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Ministry of Fuel and Power; printed for H.M. Stationery Office by Wm. Brown & Co., Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Fuel and Power, printed by Wm. Brown & Co. for H.M. Stationery Office, c. 1942-1945. US National Archives, World War II Foreign Posters (NAID 44267023).
Text on the object
SAVE FUEL to speed VICTORY BATTLE FOR FUEL USE LESS · COAL · GAS · ELECTRICITY · PARAFFIN Printed for H.M. Stationery Office by Wm. Brown & Co., Ltd., London, E.C.3.—51-3133. ISSUED BY THE MINISTRY OF FUEL AND POWER.
