Seeing It Through, 1944 UK poster: A tribute poster issued under the London Transport roundel

Seeing It Through (Policeman)

A tribute poster issued under the London Transport roundel: a London policeman in helmet and uniform in three-quarter portrait, with a verse of thanks. The tell for glittering generalities is the verse's praise terms ('bravely', 'master of a trying trade', 'you carry on'), which are virtue words with no figures or stated task, and the poster asks for no action beyond appreciation. It is a morale and gratitude piece for the home front, not a call to act.

Propaganda techniques used in this poster

Date
1944
Made by
London Transport (roundel), printed by The Baynard Press; artist Eric Kennington (signed EHK 44); verse by A. P. Herbert
Region
Western and Central Europe
Medium
Poster
Issuer type
Corporation
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Reassure
Themes
Home front, Labor
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Held by NARA, Unrestricted; UK wartime publication, hosted by owner decision
London Transport; artist Eric Kennington; verse A. P. Herbert; printed by The Baynard Press, National Archives and Records Administration, 44-PF-384c.

Text on the object

Original (English) · read from the image, not independently checked

SEEING IT THROUGH

Thank you, policeman.  What would London do
Without her guides, and guardians, in blue?
You keep the peace, your temper, and your wits,
A dear by day, a bulwark in the blitz.

Half-way between a mother and a god,
You rule the roaring traffic with a nod:
But still have time and patience to explain
The way to Number Ninety, Lambeth Lane.

More than us all, you show the British way,
Strength without shouting, drill without display:
Pinned to your post, and longing to be gone
In different uniform-you carry on.

A. P. Herbert

[imprint:] 144-117-1500. 42625-THE BAYNARD PRESS