Shredded Cabbage - Delicious in Salads
A painted pair of hands shreds a cabbage on a wooden board under the headline 'Shredded cabbage, delicious in salads' and the slogan 'A salad a day keeps the doctor away'. The tell is the value word 'delicious' and a health slogan adapted from the apple proverb, which carry the appeal without evidence.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Food (issuer); printed for H.M. Stationery Office by Lowe & Brydone Printers Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Health
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Food, printed by Lowe & Brydone, 1939-1945. US National Archives (NARA) WWII Foreign Posters, 44-PF series.
Text on the object
SHREDDED CABBAGE DELICIOUS IN SALADS A SALAD A DAY KEEPS THE DOCTOR AWAY ISSUED BY THE MINISTRY OF FOOD PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10. 51-241







