Telegraph Less, 1939 UK poster: A long banner poster shows the words 'Telegraph less' in stencil-style black letters

Telegraph Less

A long banner poster shows the words 'Telegraph less' in stencil-style black letters on a torn grey-and-white strip, followed by an equals sign and Morse-like dashes, over brush-painted red. It gives a bare instruction with no stated reason; the tell for the one tag is the unexplained implied good ('less' equals support for the war effort).

Propaganda techniques used in this poster

Date
1939
Made by
General Post Office (GPO); artist Hans Schleger ('Zero'); printed for H.M. Stationery Office by Johnson, Riddle & Co., Ltd., London
Region
Western and Central Europe
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
General Post Office; artist Hans Schleger ('Zero'); printed for H.M. Stationery Office, c. 1939-1945. US National Archives, World War II Foreign Posters (NAID 44267125).

Text on the object

Original (English) · read from the image, not independently checked

TELEGRAPH LESS =
[Morse-style dashes]
ZERO
P.R.D. 293.
Printed for H.M. Stationery Office by Johnson, Riddle & Co., Ltd., London S.E.16. 51-3446