We Must Get an Even Quicker Turnround
Large red and black lettering spells 'Quicker Turnround' around an outlined red Q and T, with the line 'Speed up loading and unloading!' beneath. The first-person 'We must' fuses the reader with the shipping effort (identity-fusion), and the oversized initials turn the request into a slogan with no figures or evidence attached.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of War Transport; printed for H.M. Stationery Office by Fosh & Cross Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of War Transport; printed for HMSO by Fosh & Cross Ltd., c. 1939-1945. U.S. National Archives, World War II Foreign Posters (NAID 44267363).
Text on the object
WE MUST GET AN EVEN QUICKER TURNROUND SPEED UP LOADING AND UNLOADING! ISSUED BY THE MINISTRY OF WAR TRANSPORT PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON (51/2938) [stamp:] INCLOSURE 20 TO REPORT No. 52225 MILITARY ATTACHE, LONDON
